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Georgia College & State University - Fall 12 | ||
Section 01 | ||
 | Advertising Media Planning: A Brand Management Approach (3rd Edition) by Donald W. Jugenheimer, Kim Bartel Sheehan, Larry D. Kelley, Larry D. Kelly, Kelley Jugenheimer Sheehan Paperback, 320 Pages, Published 2014 ISBN-10: 0-7656-2636-5 / 0765626365 ISBN-13: 978-0-7656-2636-3 / 9780765626363 "This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.Updated and full of current brand examples, the book is a ""must-read"" for everyone wh | |