 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Kean University - WINTER 2011 | ||
Section 01 | ||
 | Basic Marketing Research & Qualtrics Pkg (3rd Edition) by Naresh K. Malhotra Hardcover, 672 Pages, Published 2008 ISBN-10: 0-13-715593-X / 013715593X ISBN-13: 978-0-13-715593-4 / 9780137155934 For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. | |