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Georgia State University - Fall 2012 | ||
Section 83251 | ||
 | Airline Marketing and Management (6th Edition) by Stephen Shaw Hardcover, 336 Pages, Published 2007 ISBN-10: 0-7546-4819-2 / 0754648192 ISBN-13: 978-0-7546-4819-2 / 9780754648192 Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interes | |