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Georgia State University - Fall 2012

Textbooks for Course IB 4020

Section 85509

      
International Marketing & Export Management: ()
by Edwin Duerr, Prof Gerald Albaum, Gerald S. Albaum, International Edition
Paperback, 1,024 Pages, Published

ISBN-10: 0-273-74388-0        / 0273743880

ISBN-13: 978-0-273-74388-0 / 9780273743880

"International Marketing and Export Management" "7th edition"offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and internationa


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