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Georgia State University - Fall 2012 | ||
Section 88714 | ||
 | Market Research in Practice (1st Edition) by Paul Hague (Editor), Nick Hague (Editor), Carol-Ann Morgan, Nicholas Hague Paperback, 226 Pages, Published 2004 ISBN-10: 0-7494-4180-1 / 0749441801 ISBN-13: 978-0-7494-4180-7 / 9780749441807 This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straig | |