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Georgia State University - Fall 2012 | ||
Section 81371 | ||
 | Consumer Behavior (6th Edition) by Wayne D. Hoyer, Deborah J. Macinnis, Rik Pieters Hardcover, 560 Pages, Published 2012 ISBN-10: 1-133-43521-1 / 1133435211 ISBN-13: 978-1-133-43521-1 / 9781133435211 CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research an | |