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Georgia State University - Fall 2012 | ||
Section 88189 | ||
 | Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (2nd Edition) by Damian Ryan, Calvin Jones, Jones Ryan Paperback, 297 Pages, Published 2012 ISBN-10: 0-7494-6427-5 / 0749464275 ISBN-13: 978-0-7494-6427-1 / 9780749464271 Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world | |