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Georgia State University - Fall 2012 | ||
Section 84672 | ||
 | Business Marketing Management By Hutt, Michael D./ Speh, Thomas W. (11th Edition) by Michael D. Hutt, Thomas W. Speh Hardcover, 464 Pages, Published 2012 ISBN-10: 1-133-18956-3 / 1133189563 ISBN-13: 978-1-133-18956-5 / 9781133189565 Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consu | |