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Georgia State University - Fall 2012 | ||
Section 85514 | ||
 | Case Studies in Sport Marketing (1st Edition) by Brenda G. Pitts (Editor) Paperback, 182 Pages, Published 2004 ISBN-10: 1-885693-47-8 / 1885693478 ISBN-13: 978-1-885693-47-1 / 9781885693471 Enterprising. Aggressive. Demanding. This is the business of sports as we know it today! Although there are numerous specializations in the sports industry one aspect that can either make you or break you is marketing. Case Studies in Sport Marketing was designed with this in mind. This textbook gi | |