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Indiana University Southeast - FALL 2010 | ||
Section 25992 | ||
 | Launch! Advertising and Promotion in Real Time by Michael Solomon (2010) Paperback (10th Edition) by Michael R. Solomon, Amit Nizan, Lisa Duke Cornell Paperback, 318 Pages, Published 2009 ISBN-10: 0-9820430-2-3 / 0982043023 ISBN-13: 978-0-9820430-2-8 / 9780982043028 This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum o | |