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Illinois State University - FALL (Aug, Sept) | ||
Section 001 | ||
 | Introduction to Mass Communication: Media Literacy and Culture (6th Edition) by Stanley J. Baran Paperback, 528 Pages, Published 2009 ISBN-10: 0-07-337890-9 / 0073378909 ISBN-13: 978-0-07-337890-9 / 9780073378909 This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are | |