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Farmingdale State College (SUNY) - FALL 2010 | ||
Section 001 | ||
 | CONSUMER BEHAVIOR: AN APPLIED APPROACH (3rd Edition) by Hanna Nessim, Wozniak Richard, Margaret Hanna Paperback, 638 Pages, Published 2009 ISBN-10: 0-7575-6034-2 / 0757560342 ISBN-13: 978-0-7575-6034-7 / 9780757560347 For courses in Consumer Behavior and Buyer Behavior in the departments of marketing and business administration. This text uses the latest research to provide a survey of the important topics in consumer behavior. It then gets students involved by using Internet exercises, cross-functional perspect | |