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Shorter University - CAPP (summer 2012) | ||
Section 00 | ||
 | Marketing Management (13th Edition) by Kevin Lane Keller, Philip T. Kotler Hardcover, 816 Pages, Published 2008 ISBN-10: 0-13-600998-0 / 0136009980 ISBN-13: 978-0-13-600998-6 / 9780136009986 Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid chan | |