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University Of Georgia - Fall 2012 | ||
Section 56074 | ||
 | Strategic Advertising Management (4th Edition) by Visiting Professor Larry Percy, Richard Rosenbaum-Elliott, Rosenbaum-Elliott Percy, Richard H. Elliott, Cram101 Textbook Reviews Paperback, 416 Pages, Published 2012 ISBN-10: 0-19-960558-0 / 0199605580 ISBN-13: 978-0-19-960558-3 / 9780199605583 Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy and Richard Rosenbaum-Elliott present an overview of "h | |