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Kean University - WINTER 2011 | ||
Section 01 | ||
 | Air Wars: Television Advertising In Election Campaigns, 1952-2008, (5th Edition) by Darrell M. West Paperback, 187 Pages, Published 2009 ISBN-10: 0-87289-778-8 / 0872897788 ISBN-13: 978-0-87289-778-6 / 9780872897786 In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following its evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, an | |