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University Of Georgia - Summer 2012 | ||
Section 03428 | ||
 | The Persuasion Handbook: Developments in Theory and Practice (1st Edition) by James P. (Price) Dillard, Professor Michael W. Pfau, Michael William Pfau, Sage Publications Hardcover, 896 Pages, Published 2002 ISBN-10: 0-7619-2006-4 / 0761920064 ISBN-13: 978-0-7619-2006-9 / 9780761920069 The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as w | |