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University Of Georgia - Fall 2012 | ||
Section 64673 | ||
International Marketing (10th Edition) by Vern Terpstra, James Foley, Ravi Sarathy Paperback, 600 Pages, Published 2012 ISBN-10: 0-9817293-5-5 / 0981729355 ISBN-13: 978-0-9817293-5-0 / 9780981729350 Vern Terpstra, James Foley, Ravi Sarathy. Primary research is an effective method to go beyond data available through secondary sources. Firms may choose to obtain such primary data in-house, such as attending a trade show or traveling to selected markets. Alternatively, the firm may contract wit |