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Lewis-Clark State College - 2012FA

Textbooks for Course COMM 320

Section 01

      
Persuasion: Reception and Responsibility ()
by Charles U. Larson
Paperback, 512 Pages, Published

ISBN-10: 1-111-34927-4        / 1111349274

ISBN-13: 978-1-111-34927-1 / 9781111349271

Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it cha


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