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Elgin Community College - Fall 2012 | ||
Section 100 | ||
 | Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing) (2nd Edition) by Jeffrey F. Rayport, Bernard Jaworski, Breakaway Solutions Inc. Hardcover, 544 Pages, Published 2003 ISBN-10: 0-07-255347-2 / 0072553472 ISBN-13: 978-0-07-255347-5 / 9780072553475 Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing†that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who | |