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College Of DuPage - SUMMER 2012 | ||
Section NET01 | ||
 | Managing Customer Relationships: A Strategic Framework (2nd Edition) by Don Peppers, Martha Rogers, Rogers Peppers Hardcover, 528 Pages, Published 2011 ISBN-10: 0-470-42347-1 / 0470423471 ISBN-13: 978-0-470-42347-9 / 9780470423479 MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework "Praise for the first edition: " "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "--Dr. Hugh J. Watson, C. Herman and Mary Vi | |