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Governors State University - Summer 2012 | ||
Section 01 | ||
 | Media Management: A Casebook Approach (Routledge Communication Series) (4th Edition) by George Sylvie, Jan Wicks Leblanc, C. Ann Hollifield, Stephen Lacy, Ardyth Sohn Broadrick Paperback, 432 Pages, Published 2007 ISBN-10: 0-8058-6197-1 / 0805861971 ISBN-13: 978-0-8058-6197-6 / 9780805861976 Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promot | |