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City Colleges Of Chicago-Kennedy-King College - Fall 2012 | ||
Section QSU | ||
 | Media Selling - Television, Print, Internet, Radio Fourth Edition: Fourth Edition (4th Edition) by Charles Warner Paperback, 616 Pages, Published 2009 ISBN-10: 1-4051-5839-5 / 1405158395 ISBN-13: 978-1-4051-5839-8 / 9781405158398 This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and pro | |