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Illinois Eastern Community Colleges - Fall 2012 | ||
Section 300 | ||
 | Fundamentals of Copy & Layout : Everything You Need to Know to Prepare Better Ads (3rd Edition) by Albert C. Book, C. Dennis Schick Paperback, 240 Pages, Published 1996 ISBN-10: 0-8442-3024-3 / 0844230243 ISBN-13: 978-0-8442-3024-5 / 9780844230245 Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Ree | |