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College Of DuPage - FALL 2012 | ||
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 | Managing Quality Service In Hospitality: How Organizations Achieve Excellence In The Guest Experience (Hospitality Management) (1st Edition) by Robert Clayton Ford, Michael Craig Sturman, Cherrill P. Heaton Hardcover, 544 Pages, Published 2011 ISBN-10: 1-4390-6032-0 / 1439060320 ISBN-13: 978-1-4390-6032-2 / 9781439060322 MANAGING QUALITY SERVICE IN HOSPITALITY: HOW ORGANIZATIONS ACHIEVE EXCELLENCE IN THE GUEST EXPERIENCE, 1st edition teaches the concept of treating customers as guests and creating a "WOW" experience for them. Many other texts in this subject area skip over guest-focused service strategy in hospitali | |