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Governors State University - Fall 2012 | ||
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 | A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms (Business Books) (1st Edition) by Andrea Phillips, Mcgraw-Hill Education Hardcover, 288 Pages, Published 2012 ISBN-10: 0-07-179152-3 / 0071791523 ISBN-13: 978-0-07-179152-6 / 9780071791526 The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have wh | |