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Indiana University Southeast - FALL 2010 | ||
Section 25615 | ||
 | Basic Marketing Research (6th Edition) by Dr. Gilbert A. Churchill, Tom J. Brown, Churchill E. Brown Paperback, 593 Pages, Published 2006 ISBN-10: 0-324-30541-9 / 0324305419 ISBN-13: 978-0-324-30541-8 / 9780324305418 Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This editio | |