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Lewis-Clark State College - 2012FA | ||
Section 60 | ||
 | Public Relations: The Profession and the Practice (B&B Journalism) (4th Edition) by Otis W. Baskin, Suzette T. Heiman, Dan Lattimore, Elizabeth L. Toth Paperback, 432 Pages, Published 2011 ISBN-10: 0-07-351205-2 / 0073512052 ISBN-13: 978-0-07-351205-1 / 9780073512051 Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relati | |