 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Indiana University Southeast - FALL 2010 | ||
Section 26466 | ||
 | What Is Marketing? (1st Edition) by Alvin J. Silk, Harvard Business Review Paperback, 224 Pages, Published 2006 ISBN-10: 1-4221-0460-5 / 1422104605 ISBN-13: 978-1-4221-0460-6 / 9781422104606 Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company’s strategic direction. Successful marketing requires a deep knowledge of custo | |