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 | Contemporary Marketing, 2013 Update (MindTap Course List) (15th Edition) by Louis E. Boone, David L. Kurtz Paperback, 800 Pages, Published 2012 ISBN-10: 1-111-57971-7 / 1111579717 ISBN-13: 978-1-111-57971-5 / 9781111579715 CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradit | |