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Columbia College Chicago - Fall 2012 | ||
Section 01 | ||
 | Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why (3rd Edition) by Max Sutherland, Alice K. Sylvester Paperback, 352 Pages, Published 2010 ISBN-10: 1-74175-599-9 / 1741755999 ISBN-13: 978-1-74175-599-2 / 9781741755992 Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known int | |