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 | Ice to the Eskimos: How to Market a Product Nobody Wants (1st Edition) by Jon Spoelstra Hardcover, 288 Pages, Published 1997 ISBN-10: 0-88730-851-1 / 0887308511 ISBN-13: 978-0-88730-851-2 / 9780887308512 You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every busin | |