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Indiana - Purdue University Indianapolis - Spring 2008 | ||
Section 27383 | ||
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (7th Edition) by Terence A. Shimp Hardcover, 656 Pages, Published 2006 ISBN-10: 0-324-32143-0 / 0324321430 ISBN-13: 978-0-324-32143-2 / 9780324321432 ... Tracy Dunn, Benedict College; Ken Manning, Colorado State University; David Sprott, Washington State University; Elnora Stuart, ... First, though not involved in this edition, Professor Jack Lindgren, University of Virginia, developed the multimedia ... goes out to my friends at the Dryden Pr |