 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University Of Georgia - Fall 2012 | ||
Section 04370 | ||
 | Microtrends: The Small Forces Behind Tomorrow's Big Changes (Reprint Edition) by Mark J. Penn, E. Kinney Zalesne Paperback, 480 Pages, Published 2009 ISBN-10: 0-446-69976-4 / 0446699764 ISBN-13: 978-0-446-69976-1 / 9780446699761 Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial | |