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 | Marketing For Hospitality And Tourism (4th Edition) by James C. Makens, John T. Bowen, Philip T. Kotler, Phillip R. Kotler Hardcover, 960 Pages, Published 2005 ISBN-10: 0-13-119378-3 / 0131193783 ISBN-13: 978-0-13-119378-9 / 9780131193789 Editorial Reviews Product Description This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers f | |