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Indiana University South Bend - SPRING 2011 (JAN) | ||
Section 4296 | ||
 | Marketing Research with SPSS (7th Edition) by Carl Mcdaniel Jr., Roger H. Gates, Carl D. Mcdaniel, Prof Carl Mcdaniel Hardcover, 720 Pages, Published 2006 ISBN-10: 0-471-75528-1 / 0471755281 ISBN-13: 978-0-471-75528-9 / 9780471755289 Real Data, Real People, Real Research Experience what it's like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlington's MS In Marketing Research program, and Roger Gates, a full-time mar | |