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Ivy Tech Community College - Fall 2012 | ||
Section 00D | ||
 | Rethinking Marketing: The Entrepreneurial Imperative (1st Edition) by Michael H. Morris, Leyland F. Pitt, Minet Schindehutte, Cram101 Textbook Reviews Paperback, 384 Pages, Published 2008 ISBN-10: 0-13-239389-1 / 0132393891 ISBN-13: 978-0-13-239389-8 / 9780132393898 This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributi | |