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Ivy Tech Community College - Fall 2012 | ||
Section 00A | ||
THE TOURISM SYSTEM (6th Edition) by Robert Christie Mill, Morrison Alastair M. Paperback, 452 Pages, Published 2009 ISBN-10: 0-7575-6201-9 / 0757562019 ISBN-13: 978-0-7575-6201-3 / 9780757562013 This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations, tourism marketing and promotion, factors influencing the tourism market, and the characteristics of travel. Learning features include objectives, chapter overviews, a |