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Governors State University - Fall 2012 | ||
Section 01 | ||
 | Advertising in Developing and Emerging Countries: The Economic, Political and Social Context (Updated Edition) by Professor Emmanuel C. Alozie, Emmanuel C. Alozie (Editor) Hardcover, 270 Pages, Published 2011 ISBN-10: 0-566-09174-7 / 0566091747 ISBN-13: 978-0-566-09174-2 / 9780566091742 This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities fo | |