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Governors State University - Fall 2012 | ||
Section 01 | ||
 | Marketing Channels (7th Edition) by Anne T. Coughlan, Erin (Insead) Anderson, Louis W. Stern, Adel El-Ansary, Coughlan /. Natarajan B. Paperback, 624 Pages, Published 2006 ISBN-10: 0-13-191346-8 / 0131913468 ISBN-13: 978-0-13-191346-2 / 9780131913462 Marketing Channels shows readers how to design, develop, maintain, and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. Marketing Channels Structure, Functions, and a Framework for A | |