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College Of DuPage - SUMMER 2012 | ||
Section 00060 | ||
 | Introduction to Mass Communication: Media Literacy and Culture, Updated Edition (6th Edition) by Stanley J. Baran Paperback, 528 Pages, Published 2010 ISBN-10: 0-07-728640-5 / 0077286405 ISBN-13: 978-0-07-728640-8 / 9780077286408 While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as | |