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Millikin University - Fall 2012 | ||
Section 02 | ||
Effective Crisis Communication: Moving From Crisis to Opportunity (2nd Edition) by Robert Ray Ulmer, Dr. Matthew W. Seeger, Dr. Timothy L. Sellnow, Effective-Crisis-Communication Paperback, 264 Pages, Published 2010 ISBN-10: 1-4129-8034-8 / 1412980348 ISBN-13: 978-1-4129-8034-0 / 9781412980340 This book provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a |