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Southern Illinois University-Carbondale - Fall 2012 | ||
Section 002 | ||
 | Guerrilla Advertising: Unconventional Brand Communication (1st Edition) by Gavin Lucas, Michael Dorrian, Mike Dorrian, Ty Montague, Dorrian Lucas Paperback, 192 Pages, Published 2006 ISBN-10: 1-85669-470-4 / 1856694704 ISBN-13: 978-1-85669-470-4 / 9781856694704 The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more | |