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Columbia College Chicago - Fall 2012

Textbooks for Course 28 6115

Section 01

      
Foundations of Finance: The Logic and Practice of Financial Management ()
by Arthur J. Keown, John D. Martin, J. William Petty, David F. Scott, John W. Petty
Hardcover, 624 Pages, Published

ISBN-10: 0-13-233922-6        / 0132339226

ISBN-13: 978-0-13-233922-3 / 9780132339223

KEY BENEFIT: Keown allows readers to see the big picture by letting them understand the logic that drives finance rather than memorizing formulas. Very user friendly, the basic pedagogical approach to the presentation of new tools and techniques is “say it” then “illustrate it with an example” and r


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