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Columbia College Chicago - Fall 2012 | ||
Section 01 | ||
 | Strategic Management in the Media: Theory to Practice (1st Edition) by Lucy Kung-Shankleman, Lucy Keung, Lucy Kueng, Kung-Shakleman Paperback, 256 Pages, Published 2008 ISBN-10: 1-4129-0313-0 / 1412903130 ISBN-13: 978-1-4129-0313-4 / 9781412903134 'This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies' - Robert Picard, University of Jonkoping, Sweden. 'Insightf | |