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 | Using Qualitative Research in Advertising: Strategies, Techniques, and Applications (NULL) (2nd Edition) by Dr Margaret Ann Morrison, Dr Kim Bartel Sheehan, Dr. Eric E. Haley, Dr. Ronald E. Taylor, Inc Sage Publications Paperback, 240 Pages, Published 2011 ISBN-10: 1-4129-8724-5 / 1412987245 ISBN-13: 978-1-4129-8724-0 / 9781412987240 The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the adverti | |