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Columbia College Chicago - Fall 2012 | ||
Section 01 | ||
 | How to Succeed in Advertising When All You Have Is Talent (The Copy Workshop) (2nd Edition) by Laurence Minsky (Editor), Luke Sullivan (Introduction), Maxine Paetro (Foreword), Bruce Bendinger (Editor) Paperback, 480 Pages, Published 2007 ISBN-10: 1-887229-20-5 / 1887229205 ISBN-13: 978-1-887229-20-3 / 9781887229203 In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competit | |