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Columbia College Chicago - Fall 2012 | ||
Section 01 | ||
 | International Marketing Strategy: Analysis, Development and Implementation (5th Edition) by Isobel Doole, Robin Lowe, Lowe Doole Paperback, 462 Pages, Published 2008 ISBN-10: 1-84480-763-0 / 1844807630 ISBN-13: 978-1-84480-763-5 / 9781844807635 The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much ne | |