 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Columbia College Chicago - Fall 2012 | ||
Section 02 | ||
 | Marketing Management: Cases for Creative Problem Solving (1st Edition) by Laurence A. Weinstein, Madan Annavarjula, Laurence Martin Weinstein Paperback, 180 Pages, Published 2000 ISBN-10: 0-324-02737-0 / 0324027370 ISBN-13: 978-0-324-02737-2 / 9780324027372 This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses | |