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J. Sargeant Reynolds Community College - Parham Road / Western Ca - SPRING 2011 | ||
Section DL01 | ||
E-Marketing (4th Edition) by Judy Strauss, Raymond Frost, Adel El-Ansary, Adel I. Ansary Paperback, 480 Pages, Published 2005 ISBN-10: 0-13-148519-9 / 0131485199 ISBN-13: 978-0-13-148519-8 / 9780131485198 The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and i |