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Indiana - Purdue University Indianapolis - Spring 2008 | ||
Section 24089 | ||
 | Business Marketing Management: B2B (9th Edition) by Michael D. Hutt, Thomas W. Speh Hardcover, 658 Pages, Published 2006 ISBN-10: 0-324-31685-2 / 0324316852 ISBN-13: 978-0-324-31685-8 / 9780324316858 Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business | |